Pennzoil live nation sweepstakes
This entry expires at 11:59pm on Monday freshly discount code July 24th, 2017.
We wanted to play in a space that was an primary teaching services voucher open territory.
Were an oil brand, and its a fairly low involvement category from a broad consumer perspective, says Doug Kooyman, global brand director at Pennzoil.Sweeps by Entry Frequency, enter Daily, enter Once.Its smart that Pennzoil is sticking with the music-focused marketing and has identified the fact that theres an audience that loves music and is interested in cars.Holland America Line Best of Alaska Sweepstakes.Enter Pennzoil's "2017 Ultimate PGS Sweepstakes" for a chance to win the Ultimate Fan Experience for you and a friend!The campaign, which included video, Web and experiential golf contest insurance marketing elements, tapped recording artists like OK Go, Teagan and Sarah, Godsmack and Delta Spirit to create unique versions of their own hit songs and were filmed performing and recording in the back of a Pennzoil-branded Durango.
Its an easy jump.
The campaign ran from October 2014 through October 2015, and coincided with the release of Pennzoils Platinum with PurePlus Technology motor oil.
Pennzoil is pivoting off of the relationship they have with Tim McGraw and trying to get a different audience to think about their brand and products.The event includes round-trip airfare, hotel or camping accommodations not to exceed four nights and five days; and a 200 pre-paid cash card to use toward ground transportation.Theyve found a unique way to use music as a vehicle to help reach that audience with their message.The campaign is a success thanks to the obvious connection between cars and music, says Dominic Sandifer, president of ad agency and content production firm GreenLight Media Marketing, where hes worked on experiential and video projects for clients including Under Armour and Verizon.The videos averaged a 27 action rate, meaning viewers clicked through to the campaign microsite or to a Live Nation site after viewing, which exceeded his teams 20 benchmark goal, according to Kooyman.Levine says they also wanted to make sure they hit the broadest base of younger consumers as possible, so the team was very thoughtful about the types of musicians featured.
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